Search results for "Market orientation"
showing 10 items of 27 documents
The presence of the innovative factor in the agricultural producer in the Valencian Community. Tools to promote innovation in rural-urban dialectics
2021
[ES] Este estudio sociológico se centra en la figura del productor agrario valenciano y su comportamiento frente a la innovación. Adoptar una actitud que favorezca la innovación depende de múltiples factores que influyen en la gestión de la empresa agraria. Este estudio utiliza los datos procedentes de una encuesta a productores agrarios valencianos que profundiza en los factores socioeconómicos que pueden decantar al productor agrario hacia una postura favorable a la innovación. Posteriormente, el estudio se centra en obtener un perfil tipo que represente al productor según sus características y las de su explotación, según su actitud innovadora y la orientación hacia factores influyentes,…
Innovation Capabilities in Small Catching-Up Economies: Evidence from Food Production and Tourism Sector SMEs
2011
This chapter presents the results of the study of the innovation capabilities of small- and medium-sized enterprises (SMEs) in Estonia, Latvia and two catching-up regions in Poland and Germany. We distinguished between various capabilities, such as a company’s basic assets (e.g., human, technological, and financial resources) and competencies (e.g., available knowledge and skills, and the ability of the company to use its basic assets and develop an innovation-facilitating culture), and aimed to identify their relationship with the company’s past and planned innovations and performance, and to compare results across countries. We interviewed 245 top managers from SMEs involved in tourism (m…
Educación para la innovación agraria. Un modelo para la acción educativa
2019
[ES] Este estudio se centra en la figura del productor agrario valenciano y su comportamiento frente a la innovación. Adoptar una postura proclive a la innovación depende de múltiples factores que influyen en la gestión de la empresa agraria. Este estudio utiliza los datos procedentes de una encuesta a productores agrarios valencianos, diseñada ad hoc para la investigación, que profundiza en los factores socioeconómicos que pueden decantar al productor agrario hacia una postura favorable a la innovación. Posteriormente, el estudio se centra en obtener un perfil tipo que caracteriza al productor según sus características y las de su explotación, según su actitud innovadora y la orientación h…
Effects of network market orientation on new ventures' international performance
2013
By combining international entrepreneurship and marketing aspects, this work attempts to emphasise the importance of relational knowledge in international new ventures by studying the influence of network market orientation on the international results obtained by these firms. The results obtained in the comparison with the proposed structural equations model confirm that network market orientation is a determining factor for firms to achieve better international results. This influence is observed both directly and indirectly with the mediating effect on the differentiation– and cost–based competitive advantages developed by INVs.
Entrepreneurial Marketing in Small Firms: A Comparative Study of Small Software Technology Firms in Central Finland, Wales, UK and Silicon Valley, US
2014
This paper reports on present research of Entrepreneurial Marketing (EM) in small software technology firms (SSTFs) in order to investigate and compare the effects of ecosystems in three different countries and, the effect this has on a firm’s EM orientation and, on business growth. Firms today operate in a business environment characterized by increased risk and decreased ability to forecast while markets are uncertain, are fragmenting and becoming frictionless. Hence, firms interact as competitors, customers, and collaborators in a global, knowledge economy. Such changes have had an effect on marketing (Schindehutte, Morris and Pitt 2008) and reflect the type of marketing practiced in sma…
Innovation Activities in Baltic Countries
2013
Abstract Article discusses a research framework which brings together variety of related factors to innovation process on the basis of systemic review of theoretical and empirical studies. Aim – investigate human capital, R&D, cooperation with external environment, on innovation oriented organizational culture, and market orientation, state policy relation to the process of innovation creation in Latvian, Lithuanian and Estonian innovative enterprises. Main research methods used. Monographs method - information collection and compilation of the influential factors on innovation creation. This method makes it possible to carry out a detailed study of the object, based on scientific literatur…
The market orientation-innovation-success relationship: The role of internationalization strategy
2011
AbstractThis paper is focused on how relationships between market orientation strategy, innovation and business success could differ in an international context. The article develops a theoretical framework as an overview to the main relationships between these concepts. It also shows that international strategy can play a determinant role in this framework. Therefore, the article presents a study that includes interviewing 154 Spanish textile firm managers with the aim of contrasting market orientation– innovation–success relationships and the role of internationalization strategy. Results show that market orientation is related to innovation, and innovation to success, both in internation…
Linking Entrepreneurial Orientation and Firm Performance: The Role of Organizational Learning Capability and Innovation Performance
2013
This research contributes to the entrepreneurial orientation (EO)–performance literature by offering a wider picture that includes two intermediate steps: organizational learning capability (OLC) and innovation performance. This study also provides an explanation of intra-industry firm performance differences by focusing on EO. We use structural equation modeling to test the hypotheses on a data set from Italian and Spanish ceramic tile producers. The results support our conceptual model and demonstrate its usefulness in explaining differences in intra-industry firm performance. Findings suggest that OLC and innovation performance should be enhanced by managers in order to boost the positiv…
The role of market orientation and innovation capability in export performance of small-and medium-sized enterprises: a Latin American perspective
2021
Purpose This study aims to extend the existing base of knowledge of proactive and reactive market orientation and innovation capability by testing their impact on the export performance of emerging-market small- and medium-sized enterprises (SMEs) in a Latin American context. Design/methodology/approach This paper is a replication study, and its data were collected through a survey answered by general, marketing, sales or export managers at 155 Mexican SMEs. The research model was tested using partial least squares. Findings The study results indicate that innovation capability and reactive market orientation are drivers of export performance in Latin American SMEs. Moreover, proactive mar…
Market orientation, trust and satisfaction in dyadic relationships:a manufacturer‐retailer analysis
2003
This paper studies the relationships between the manufacturer's market orientation behaviours and the distributor's trust in the relationship and satisfaction with it. It also analyses the effect of the distributor's trust on his/her satisfaction. Following a review of the literature, three alternative models of relationships between trust and satisfaction are compared. For this purpose the article presents the results of a study of the Spanish ceramic industry. These establish that the effect of the manufacturer's market orientation on the distributor's trust and on its satisfaction with the relationship is different depending on which dimension is considered. The model that best fits the …